This message can save lives! After the first messaging campaign launch in 2004 consciousness about bicycle safety has risen throughout the state. You can find more on the 5 Feet campaign history here and more info on the current campaign here.
About every two years, New Mexicans get reminded of a 5 Feet safe passing distance on the road to keep the message fresh in our heads.
In Autumn, 2016, Chainbreaker partnered with Elizabeth Mesh to help get the message out across the state of New Mexico, airing 3 different “5 feet safe passing” public service announcements on six Northern New Mexico radio stations for a full year. When it is over, we will have aired over #4,000 ads for bike safety. In addition, we had three radio interviews, resulting in one podcast.
This is just the beginning of what will be an ongoing reminder to the people of New Mexico. Together we can do great things!
Listen to the message: